Sunday, September 22, 2013

Lazada Philippines: The Power Online Shopping has Over Filipino Consumers


Don’t underestimate the power of online shopping because you might be surprised just how much it earned last year. According to ABS-CBN News (I don’t know if that’s reliable for you), it earned an estimated 8 billion or more on e-commerce websites alone. And for a struggling country, that seems a lot. If e-commerce websites can make sales that big and with every house in the country gaining access to the internet, there’s much hope for more overwhelming outcome by the end of this year.

            Lazada Philippines currently tops the list of most commendable e-commerce websites in the Philippines. Though owned by an international company, its sales still reflect on our economy. And after all, the majority of the items being sold there are locally owned brands especially on the garments department. It does not only give Filipino consumers access to better priced products but it also provides aspiring entrepreneurs an opportunity to gain nationwide exposure under an award-winning e-commerce website. It was named the Best Online Shopping Mall for 2013 early this year after being the most talked about consumer brand on Facebook.

            Besides being approved by the PCI DSS, the official security online service in charge of assessing the site’s protection programs for customer confidentiality, it has also been featured by top media brands including The Philippine Daily Inquirer, GMA-7 and ABS CBN 2. Under the influence of its international management, Lazada has helped redefine e-commerce in the Philippines. After being stuck with so many amateur websites that claim so much but perform so little, we have finally gained access to a quality online shopping website designed to fit our kind of market.

            Forget having to resolve to international sites and computing exchange rates on the side just to get pieces hard to find in the malls. Now, we can get pretty much anything under the sun and not have to struggle in line. Technology may be affecting Filipino culture in terms of traditionalism but it has definitely increased our competitive edge. And that’s not all we gained. E-commerce websites require technical skills that equate to employment. With numerous fresh graduates each year, the availability in job occupations regarding e-commerce expertise will come in handy. If nursing was the it course before, things have definitely swayed towards computer and software courses.

            Shopaholics always have the option to attend to their needs through offline store purchases. But why deviate from the norm if it can make your life a lot easier? It’s obviously effortless and a lot less time-consuming compared to driving to the mall to purchase a phone for yourself or a toy for your child. Lazada can provide a wide array of choices without compensating the quality and the amount you spend. It gives Filipinos better options all from the comforts of our homes. A perk not so many methods can provide. Embracing technological advances does not make us less of a traditionalist. Because our traditions can be incorporated in our values as well. And preferring something else does not make us less of a Filipino. It just makes us practical.
           

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