Monday, August 26, 2013

Lazada stays service-oriented and gains more loyalists


 A good way to identify authentic and service-oriented online sites is to start with the basics. Proper product pricing and service orientation makes it easier for first time online users to set apart the sites worth checking from those that would just be a waste of time. The present recipient of the Best Online Shopping Mall award for year 2013 from the Golden Globe Annual Awards, Lazada is undoubtedly one of the most sought out online shops today. Under the supervision of Rocket Internet’s elite, Lazada has transformed itself from what was once a merely overlooked online stopover into one of the most in demand e-commerce sites in a year or maybe even less.

Good online sites don’t come easy. Because there are so many people today who easily gain access to buying their own domain, some online enthusiasts take part in the e-commerce market but forget how important their role in the said online agent is. Lazada, however, seeks refuge by empowering its already loyal customers in hope of receiving more attention from other potential online users.

Lazada stresses on how important it is for them to provide utmost care and high-end customer service. This is to continue their groundbreaking record of 100% rate of satisfied customers. As a result, more and more features are added into the site. More brands are turning to the aforementioned online site for nationwide exposure. There are now twice more discounts exclusively available to them making them top of the go-to sites of many online bargain hunters.
Lazada’s values do not sway away from what is perceived as traditional by many. In fact, they try to incorporate methods that are observed in actual personal selling to their site. One area they focus on greatly is the modes of payments they have to offer. Cash on delivery is the closest form of method they have to purchases normally made over the counter. For one thing, no initial payments or down payments are required. The exchange of compensation occurs at the same time during the time of delivery. Cash on delivery or COD has become a fan favorite because of its practicality. It requires less information from the buyer therefore making the transaction feel a lot safer and secure than other methods. Banco De Oro has also made an exclusive offer to all Lazada fans giving them an opportunity to pay in monthly installments for up to 2 years depending on their choice. A minimum amount of P3,000 must simply be observed to be to avail of such payment method. 

As far as customer convenience goes, Lazada definitely tops the list because of their wide range of featured services. Under the circumstances that an order does not fit the description provided prior or a certain gut feeling tells you it’s a bad purchase, the said online shopping website allows returns in exchange of refunds and replacements. This is a feature that is sadly frowned upon by many online establishments. While other websites pull out any sense of responsibility to its customers after exchange of compensation takes place, Lazada owns up to it. That’s one clear way of identifying which sites are worth coming back to.


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