Sunday, August 4, 2013

Lazada Philippines: A world-class investment


If you’re looking for a good online investment, you don’t have to bid on a foreign site to assure you of progress. With the amount of online sites being built in the Philippines by professional online experts, we have become at par with other leading countries when it comes to e-commerce. This fact is supported by the existence of multiple online selling sites owned by international online builders dedicated to making locally formulated online stores. Websites like Lazada, Zalora and Deal Grocer have perfected the art to a Filipino’s heart with its groundbreaking records in sales and online traffic.

            Lazada PH in particular made an all time record as being one of the most talked about consumer brands in the Philippines attracting numerous investors worldwide. It currently holds funds under multiple powerful and well-established companies like J.P. Morgan Asset Management. As many of you may well know, J.P. Morgan is an American multinational bank with an asset of over 2 trillion dollars. Last year after only a little over half a year of production of Lazada, it showed its overflowing support to the successful online selling family by investing more than $50 million worth of funds. The said funds are for the continuous operations of Lazada Philippines as well as its counterparts in Indonesia, Malaysia, Vietnam and Thailand. Just a few days following the J.P. Morgan report, Holtzbrink Ventures showed its interest to Rocket Internet’s ventures including Lazada and its other online ventures like Linio, Namshi and Jabong all being ran outside Philippine territory. Holtzbrink Ventures, a German company operating for more than a decade now is known for its investments to over 100 businesses including Rocket Internet’s leading online site, Zalando (Online selling site for shoes based in Germany).  But this only jumpstarted the never-ending buzz on Lazada’s worth because a month after, Kinnevik, a European investing company based in Sweden reportedly gave it a $40 million worth of funding. At the end of the year, Summit Partners finished off Lazada’s impressive list of investors investing €20 to not just the company but its Godfather, Rocket Internet.

            Of course, the success story did not stop there. In early of 2013, Tengelmann, a retail company also based in Germany gave $20 million to add to Lazada’s already growing bankbook. Five months later, Verlinvest, an investment group owned by a family in Belgium showed interest giving a disclosed amount of money.

            If these numbers are not enough to convince you just how successful e-commerce in the Philippines is and how overwhelming the number of investments is given for the improvement of the service we receive, then you are blinded by your own refusal to take part in what is practical to society. As part of the online community myself, I take pride on the dominance that online selling has created in the lives of many Filipinos nationwide. An industry that was once taken advantage is now creating thousands of employments for Filipinos with salaries more than we could have ever imagined. It has become a powerful source of income. A source so strong that it is enjoyable to all.


           

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