The world "Reliability" has been loosely used for
many reasons. One of it being that people sometimes forget to set the bar high
and use this as a standard before declaring something as reliable. Friends
immediately assume that everyone they like around them are reliable just
because there's that peace of mind being around the person. But reliability can
only be proven through a battery of tests. A specific person, item, place etc
should be put to a test before being declared as reliable. Otherwise, it loses
its value and just becomes an ordinary adjective with no deeper meaning like
the words cold, hot, good etc.
Before I referred to Lazada as reliable, I made sure it
possessed all the necessary functions and services that I have set up prior to
getting involved with the said website. I tested it on three things. Product
Quality, Customer Service and of course, Product Pricing.
Product Pricing always comes as a first concern. A person
seeks for affordable item rates to know if they can purchase the item in the
first place. But like any other item in Divisoria or a neighborhood ukay-ukay,
things that come cheap are normally associated with poor quality. But this
isn't always the case. You would be surprised how many of my things at home
were bought for less than half the price and these are the things that last
longer than those big piece items I invest and spend more on. Lazada proved to
be reliable in this area because the orders they give out remain sealed until
the day of delivery. Also, all items that malfunction or are of the wrong
description can be returned, replaced and refunded. They also reimburse any
fees that were paid for like the delivery costs used for shipping back the items.
Product Pricing is a marketing strategy but it doesn't always mean it's less of
what it is in terms of quality and performance.
Product Quality then becomes a big concern after knowing the
item's price. A person gets assurance from warranties and Lazada offers such up
to two years. If the 14-day return policy like I mentioned earlier isn't enough
to win over the customer, they provide additional customer warranty for anyone
who needs for a small additional fee.
Customer Service then tops everything as it is seen as the
cherry on top. Sometimes customers stress over the price and the quality too
much that they lose interest on the kind of service they receive. This is
understandable but why not experience or a establish a good relationship with the
seller at the same time if by chance you end up buying from him or her again.
Good customer service guarantees a higher customer return rate because this
seals the deal between the buyer and the seller. Once the customer feels
comfortable with the seller, he or she will more likely feel safe buying from
the said establishment than anywhere else. Reliability is a strong word that
people forget to give value to. But I find it essential to look at these three
sections before deeming something as reliable.
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