The
Philippines is climbing its way to the top of the E-commerce pyramid with its
multiple number of online ventures helping out not just the consumers who benefit
from it but the sellers as well. Employment and job opportunities are by far
one of the best things about the constant launch of sites online. As the number
of online venture builder increase, more Filipinos are given employment. As we
all know, next to Nursing, courses related to computer systems are popping out
everywhere giving our country a good number of computer enthusiasts. And with
technology being the core source of information and funds of many, online
shopping just seems fitting to make this course a choice more Pinoys can
benefit from.
Lazada
Philippines is currently the titleholder of the Golden Globe Annual Awards as
Best Online Shopping Mall for this year. An honor only a few websites out of a
million working today can brag about. This honor gives Lazada more bragging
rights because it has only been up and running for a little over one year. Some
say Lazada reminds them of Amazon and it is literally the localized version.
But Lazada isn’t an amateur website just trying to portray itself as another
already popular online store. A very successful online builder company that has
launched multiple online stores worldwide powers Lazada. Rocket Internet
spearheaded the launch of Zalora and Office Fab as well, affiliates of Lazada.
As a veteran of the said field, Lazada was born to be a success even in a
country as less open-minded as the Philippines. The number of transactions made
each day and the internet traffic it gains is astounding considering how not a
lot of Filipinos support this method of shopping as it more or less puts a lot
of buyers’ investments at risk. After all, none of the payments assure to be
given its rightful compensation given such minimum physical contact. But
despite this stereotype, a lot of Filipinos still take risks and in the process
have learned the ropes of buying online. And these sides of Filipinos are
helping e-commerce websites gain revenue.
Pinoys
are not stupid. They know how things work after only a few numbers of
exposures. They adapt very well in general which gives online shopping a better
edge because the likelihood of it being adapted to the Filipino culture or the
local shopping system is higher. Local E-commerce is not getting the amount of
acknowledgement it should be getting with the number of sales it makes every
day. Just imagine how much impact Lazada can create in the years to come after
huge companies invested billions of money on them like J.P. Morgan did in early
this year. More products from retailers and sellers will be given exposure heightening
their sales with so little physical effort from them. The possibilities are
endless and I won’t be surprised if by the end of this year, the number of
items Lazada holds that now currently counts for about more than 20,000
products reach to a hundred thousand.
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