Tuesday, May 14, 2013

Lazada progresses to perfection

Have you heard of the online shopping site, Lazada? If not, then you probably haven’t been going online a lot. I personally have been seeing it everywhere. And just like any ordinary online buff, I clicked on it out of curiosity. It looks a lot like eBay and Amazon to give you a brief idea on what it is about. Besides its colorful interface, the thing that will draw you most to it is its expansive collections that range from the most common thing you normally buy online like shoes and clothes to the most unexpected items like a fancy chandelier too expensive to be ordered online. Don’t believe me? As crazy as it sounds, the internet has made every impossible thing possible. Anything you might think cannot be done with the internet has been made doable. It may not be as perfect as it was aimed to be now but years from now, just like the cellular phone we so desperately want to have, every other method of online activity will be perfected.

            Lazada Online Mall has been around for a little over a year now and since its launch last year, it has created multiple impressions on a variety of online shoppers. Mostly because of the wide market it attracts and gives service to. A little background on this online shopping website is it is owned by a very successful online venture builder, Rocket Internet, primarily based in Germany. Its owners popularly known as the Samwer brothers created its empire in the year 1999 now owning more than 50 active independent companies spread in over 40 countries in 5 continents. It’s pretty impressive for a business pioneered by just mere siblings.

            Its Lazada venture is spread in different countries in Southeast Asia including neighboring countries like Singapore, Indonesia and Malaysia. Among its admirable traits is its ability to deliver the same type of quality service in uniformly among all destination countries. This online shopping website is a good investment because local and international sellers can promote their products nationwide using this singular website and be placed in line of other well-respected brands like Apple, Nike, Casio, Nikon, etc. Different kinds of online shoppers are free to explore this well-designed website enabling them to browse through a list of quality products.

            In only a span of a little over a year, this online shopping website was able to create such a well-formulated shop. Whatever it has in store for Filipino online shoppers in the years to come is just something we can pray for is even more impressive than it already is. Every day, Filipino buyers are faced with jaw dropping promos and discounts. This is a good indication that the e-commerce industry is on its way to establishing an industry of their own, an industry that will separate them from offline shopping. Online shopping is full of potential and each time a Filipino online enthusiast opens his or her mind to the possibility of eliminating offline shopping as an option, the e-commerce industry will have no other way but up in growing and becoming as powerful as any other kind of shopping method there is out there.

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