Thursday, May 30, 2013

Lazada flies high with international credibility

A company’s credibility goes a long way especially if you are dealing with cynical clienteles. If a company can’t go beyond what is expected of them, there is lesser chance that they can grab a hold of the market they are eying on. If there’s one thing lazada holds over their competitors, it’s its credibility. It is owned by a multi-(insert super rich ‘-naire’ here) online venture holders mostly referred to as the Samwer brothers. They run Rocket Internet that owns multiple online sites that all have their own edge from one another. They have websites running all over the world in all five continents and in over 50 countries. Because of the differences in culture as well as product preferences, Rocket Internet has been known for adjusting successfully depending on the country they are marketing their website in. Its credibility carried out from their very first online venture called Zalando that was launched in Germany in the first year of their corporation. 

                The Philippines currently has 3 websites under Rocket Internet running for Filipino consumers. They have Zalora, a fashion shopping site that covers all products in relation to beauty. Office Pro is an online store that covers mostly equipments that are necessary to create an effective and productive working environment. Lastly of course, there is Lazada. It is the combination of the two of the aforementioned online shops selling the largest variety of products of all with no specific focuses or bias. They give importance to all products no matter how far off the purpose is from the rest of the items already up for sale.

                How reliable Lazada need not be questioned for its services speaks for itself. The services it has in store for its customers help define just how reliable its system is. They recruited local employees best known for their individual line of work that helped redefine the term ‘online shopping’. They have regular sales that make shopping more of a cause of fun than headache which is saying a lot given how impulsive online buyers can get. They get orders delivered through two of the most respected delivery services in the Philippines, 2GO and LBC. 

                This new online shopping website is a good source of big item merchandises and a better alternative than the usual driving to the mall to shop. There is no better way to make the most of your free time than to just simply go online and purchase whatever necessities you need as of the moment. Don’t turn your back on the advancements now taking the world by storm. Instead, take part of this new generation and find your place in all these new methods. Live a little and go out of your comfort zone by involving yourself in the latest activities doable online. I don’t need a battalion of online users to convince me just how efficient buying online is compared to other forms of shopping. The best and cheapest deals are just around the corner. And for those still unable to catch up, I suggest you do it fast. You’ll never know until when online stores would be willing to give out items on such cheap deals.

1 comment:

  1. Competition is getting tough since many are tapping into online when it comes to doing business. It's only wise for online shops to be competitive with its items' prices whether it be against online businesses or offline businesses.

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