Trying
to differentiate shopping in malls and shopping online might seem hardly
dissimilar but in reality, it’s two completely different modes of shopping. Its
complexities lie on the execution and the number of products involved for the
taking. A huge amount of our monthly salaries are spent on investments. And no,
investments don’t only come in forms of bank deposits and properties. Your cellular phone, flat screen television
at home, dining set, clothes, children’s toys are all a form of investment.
Only these come in small packages compared to the investments as defined by the
corporate world. But these investments despite being in small in nature make up
its size in quantity. Because they are not as a handful like cars and houses,
consumers mistaken it as not something that create a huge dent on their
account. If you try to itemize all of your merchandises at home including
personal products whether it is a beauty set or your favorite shampoo, you will
see just how much money was spent on these so-called little investments making
you wonder if you made a good investment at all.
Online shopping offers a variety of
products at the cheapest price possible. A website that is so fond of making
that come to reality is Lazada.
It’s an online website that carries distinct products that cover the majority
of what consumers normally buy. Because of its wide collection, the company was
able to create an impact on the online market without having to rely on
publicity alone. Filipino buyers welcomed the idea of a mall becoming available
online. It further established its market by creating promos after promos each
month that seemed all too good for some. They have items on sale daily, some
prices dropping to a whopping 80% or less of its original price as compared to
its market value in shopping malls.
In a society that was greatly
influenced by the westerners, Filipinos though not as adventurous as American
are hungry for progress. Mainstream e-commerce became popular as it is now
because of its unique features that promoted both comfort and affordability for
free. While other companies expanded in location and number of stores, Lazada
reached out to a nationwide audience thanks to the mighty Internet at work.
This online shopping website
strengthens its already growing fan base by incorporating more and more brands
in their collection. They also added features that allowed customers to manage
the products on sale faster. Collections are released regularly for customers
to outright see the most in demand products of respective seasons.
Besides creating a venue for
Filipino online shoppers to shop at a low cost, this well-established website
created more job opportunities and employment. Because the company is so new,
it craved for skilled employees that opened doors for more graduates. Our
country’s competent but sadly part of the excess of the working population was given
hope in exchange for their services. I would have personally jumped at the
opportunity to work for Rocket Internet, the venture builder of Lazada.
International companies always have a better impression making it a good
addition to my resume.
Also, people who have limited access to certain products can now avail easily thanks to online shops like Lazada.
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