Wednesday, May 15, 2013

Filipino lazada buyers shop at low costs

Trying to differentiate shopping in malls and shopping online might seem hardly dissimilar but in reality, it’s two completely different modes of shopping. Its complexities lie on the execution and the number of products involved for the taking. A huge amount of our monthly salaries are spent on investments. And no, investments don’t only come in forms of bank deposits and properties.  Your cellular phone, flat screen television at home, dining set, clothes, children’s toys are all a form of investment. Only these come in small packages compared to the investments as defined by the corporate world. But these investments despite being in small in nature make up its size in quantity. Because they are not as a handful like cars and houses, consumers mistaken it as not something that create a huge dent on their account. If you try to itemize all of your merchandises at home including personal products whether it is a beauty set or your favorite shampoo, you will see just how much money was spent on these so-called little investments making you wonder if you made a good investment at all.

            Online shopping offers a variety of products at the cheapest price possible. A website that is so fond of making that come to reality is Lazada. It’s an online website that carries distinct products that cover the majority of what consumers normally buy. Because of its wide collection, the company was able to create an impact on the online market without having to rely on publicity alone. Filipino buyers welcomed the idea of a mall becoming available online. It further established its market by creating promos after promos each month that seemed all too good for some. They have items on sale daily, some prices dropping to a whopping 80% or less of its original price as compared to its market value in shopping malls.

            In a society that was greatly influenced by the westerners, Filipinos though not as adventurous as American are hungry for progress. Mainstream e-commerce became popular as it is now because of its unique features that promoted both comfort and affordability for free. While other companies expanded in location and number of stores, Lazada reached out to a nationwide audience thanks to the mighty Internet at work.

            This online shopping website strengthens its already growing fan base by incorporating more and more brands in their collection. They also added features that allowed customers to manage the products on sale faster. Collections are released regularly for customers to outright see the most in demand products of respective seasons.

            Besides creating a venue for Filipino online shoppers to shop at a low cost, this well-established website created more job opportunities and employment. Because the company is so new, it craved for skilled employees that opened doors for more graduates. Our country’s competent but sadly part of the excess of the working population was given hope in exchange for their services. I would have personally jumped at the opportunity to work for Rocket Internet, the venture builder of Lazada. International companies always have a better impression making it a good addition to my resume.


1 comment:

  1. Also, people who have limited access to certain products can now avail easily thanks to online shops like Lazada.

    ReplyDelete