Lazada’s questioned credibility proven wrong by effective services

It’s not easy, but it’s not impossible. Gaining a person’s trust completely is like trying to get to the last level of candy crush. It takes a long time but every step of the way or in the words of the popular game, level, is worth the challenge. It goes without saying that the fulfillment one feels after a long and grueling process is incomparable not to mention very beneficial. The same analogy applies to a website completely encapsulating the loyalty of their buyers. It’s difficult but nonetheless not unattainable. Take Lazada for instance. It took a few bad reviews and whole lot of good ones to establish its place in the hearts of Filipino online consumers. Branding wasn’t a problem because besides the Philippines, they have created their own versions in countries like Vietnam and Malaysia to name a few. But what ultimately caught the attention of the online audience was their constant evolving into becoming one of the few trusted leading online shops out there.

                Lazada is just a few weeks past its first year anniversary and already they have overcome all of the obstacles normal newbie websites go through. People have questioned their credibility and in return, this online shopping mall used these negative feedbacks as tools to better their service. In the past 12 months, they have come up with a more effective delivery service, a better return policy, and straight to the point methods of payments. The company launched their Lazada Promise campaign that enabled customers to monitor the pace of the delivery of their orders. A maximum of 24 hours for withdrawal from their warehouse was promised to the buyers. The company’s incapacity to do so within the provided number of hours that can be viewed online as well will automatically merit a customer a gift certificate that they could use on their next transaction. This bettered their relationship with their customers because this gave the customers a better estimate of how long they will have to wait for their order to be delivered. This strengthened the buyers’ trusts that in exchange helped in heightening the sales of the said company. Their return policy became more accurate and considerate giving the customer the power to voice out their concerns in a very civilized manner. This booming company also lessened the number of methods of payments they offered by focusing on the two general but functional ways known to mankind. Most buyers rely on cash or credit card based payments and the availability of more tends to overwhelm customers and confuse them. To be able to further provide excellence service, the said online shopping website emphasized on their methods, cash on delivery and credit card via either a MasterCard or Visa card.

                There were more promos and campaigns that were launched throughout the year. Some lasted for months while others are to this date still active and available. Each time, Lazada Online Shopping Mall proved even more just how reliable and trustworthy they are when it comes to Filipino selling.