The number of people who know
their name cannot define a company’s success. The same goes for online
websites. If success can be measured by the number of likes a company has on
Facebook then all actors wouldn’t have to invest so much on quality projects to
attain a certain status in the show business industry. They can instead just
spend on good marketing or PR work to increase the level of their success.
Success can be measured in all sorts but what truly makes
a company or website successful besides profit is the company’s impact on not
just its market but also everyone in general. If the company is able to touch
the lives of many then they are probably speeding towards becoming successful
in their field that will show in the number of sales.
I realized this because in the past couple of months, I
have seen so many missed opportunities that might have been of big help to me.
I see companies both profit and non-profit organizations create a business
worth fighting for making me realize that a brand is just a name just given
more attention than the others.
Lazada may
sound completely foreign to you but it actually just celebrated its first year
anniversary celebrating 12 months of growth internally and externally. A German
company called Rocket Internet primarily owns it. It specializes on venture
building online. It paid little attention on its promotional strategies and
more on the services they can offer to their customers.
Have you ever encountered a website that allows a minimum
amount of purchase, on Lazada’s case, P1, 000, to make a delivery free of
charge? This very broad websites carries thousands of products that they get
directly from the manufacturers themselves. They have two very flexible modes
of payments to pave way for both cash and credit payers. They have a return
service that allows customers to weigh in on the quality of their product up to
7 days. They have a department called customer service that can be contacted
via phone. They deal with concerns, questions and violent reactions on a daily
basis making it a lot easier for the customers to address their problems as
soon as possible.
While other companies launch big parties with countless
several endorsers, Lazada
Online Mall takes a whole new approach by improving their systems and
services instead. Though they aren’t as popular as the other online stores you
read or hear about, this German company researched on ways to better their
company’s portfolio that they use to outdo others. This is refreshing because
there are still companies out there that don’t follow through to customers as
much as they should.
If
people never stray away from joining the bandwagon, society’s standards for
quality will deteriorate making it very hard for companies that invest on
service more to eliminate competitions that aren’t really out to serve the
Filipino market. As much as I would like to think that the companies I used to
look up to before are just as good as those that are performing well in terms
of sales, it doesn’t really work that way anymore.
LazadaPH' Commercial
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