Wednesday, March 6, 2013

Lazada is simply amazing- A Review


Great deals, fun online shopping experience, secured transactions, ridiculously huge discounts that you won’t find anywhere else. That is the Lazada Philippines  that I come to know. As an avid online shopper, true blue die hard internet user and a self-anointed Netizen I am very nit-picky (picky would be an understatement) in terms of picking out an online shopping company that I would want to shop with. I just don’t get immediately excited over a new online shopping website and burn my way through it with some indiscriminate shopping spree. What I do is that I do my research first on the company that I am trying to shop in. Anyway, information nowadays is so easy to come by. Information is literally or almost literally at the tip of our fingers. It is amazing that with just a click of a mouse button, some typing here and there, the information you want about a certain online shopping company is just going to pop up in-front of you at a drop of a hat. That is just so wonderful. So what is Lazada Philippines? Well Lazada is involved in the business of online shopping or online retailing. Lazada started out in 2012 with the idea of it to become the Amazon of Southeast Asia. You might think how can it be possible for Lazada to become the Amazon.com of Southeast Asia? The answer to that is website cloning. Website cloning is basically the act of replicating (I do not want to use copying because of automatic negative connotations of that word) an e-commerce website’s proven business model and bringing it somewhere else where the original website has no prior or has very little influence or market share. This practice is not just restricted to online shopping or e-commerce websites, in fact it is widely accepted in other industries as well. The technical term for this cloning practice is business or start-up incubation and the company that does it is called guess what, a business incubator company. Business incubators are companies that provide backing to start-ups and other entrepreneurial companies by utilizing an arsenal of business services and other resources to put the budding business up to speed, lessen the risks involved in starting a business and maximize profitability and success. Lazada Philippines is a start-up e-commerce company created by the online venture builder Rocket-Internet, a company that does exactly what I described earlier which is business incubation. Rocket-Internet has more than a decade of venture building on its glossy resume (I used resume as an allusion to a person with a proven professional track record) and boasts of both quality and quantity in terms of the results it produced. I was serious when I said they got both quality and quantity, you simply just need to look at these statistics: Within a span of a decade, they have put up over 100 market leading companies with presence in over 40 countries, 25 offices around the world and 15,000 workers in its roster. That is why it’s no wonder Lazada is making such huge waves in the local shopping industry. The rocket that powers it is Rocket-Internet. 

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